Stock Status:
Condition: New
SKU : 4842M17
The Sony Alpha a7 IV Mirrorless Digital Camera (Body Only) is a powerful full-frame hybrid camera designed for both professional photography and high-quality video production. It is widely used by wedding photographers, filmmakers, content creators, and studio professionals who need a reliable all-rounder camera.
The camera combines a 33MP full-frame sensor with Sony’s advanced BIONZ XR processor, delivering excellent image quality, fast performance, and strong autofocus tracking. It is considered one of the most balanced hybrid cameras in Sony’s lineup.
| Product Name | Price |
|---|---|
| Sony Alpha a7 IV Mirrorless Digital Camera (Body Only) | KSh 224,400 |
| Specification | Details |
|---|---|
| Product Name | Sony Alpha a7 IV Mirrorless Digital Camera (Body Only) |
| Sensor | 33MP Full-Frame Exmor R CMOS |
| Processor | BIONZ XR |
| ISO Range | 100–51,200 (expandable) |
| Video Recording | 4K up to 60p (10-bit 4:2:2) |
| Autofocus | 759-point Real-time Eye AF system |
| Continuous Shooting | Up to 10fps |
| Image Stabilization | 5-axis in-body stabilization (IBIS) |
| Viewfinder | 3.68M-dot OLED EVF |
| Screen | 3-inch vari-angle touchscreen LCD |
| Storage | Dual card slots (CFexpress Type A + SD UHS-II) |
| Battery | NP-FZ100 |
| Connectivity | Wi-Fi, Bluetooth, USB-C, HDMI |
| Body Build | Magnesium alloy, weather-sealed |
The Sony a7 IV features a solid magnesium alloy body with weather sealing, making it suitable for outdoor and professional fieldwork. It has a deep grip that improves handling, especially when using heavier lenses.
The camera also includes a fully articulating touchscreen, which is very useful for vlogging, self-recording, and creative shooting angles. Its interface is improved compared to older Sony models, making it easier to navigate settings quickly.
With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.
Prepare to be inspired. The α7 IV’s true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.
Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV’s new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.
The Sony a7 IV delivers strong hybrid performance for both photography and video. Its 33MP sensor produces detailed images with good dynamic range and color accuracy, while the BIONZ XR processor ensures fast processing and responsive operation.
The autofocus system is one of its strongest features, offering real-time tracking for humans, animals, and birds. This makes it very reliable for weddings, sports, and fast-moving subjects.
Video performance includes 4K recording up to 60fps with 10-bit color depth, allowing professional-level video editing and color grading. Combined with in-body stabilization, it performs well for handheld shooting.
| Pros | Cons |
|---|---|
| Excellent 33MP full-frame image quality | Single card slot type A support is expensive |
| Strong 4K 60p video performance | Moderate battery life under heavy video use |
| Advanced autofocus system | Not the newest Sony generation anymore |
| Fully articulating touchscreen | Menu system still complex for beginners |
| Dual card slots for backup | Slight crop in some high frame rate modes |
| Reliable IBIS stabilization | Can heat up during long video recording sessions |
The Sony Alpha a7 IV Mirrorless Digital Camera (Body Only) costs about KSh 224,400 in Kenya.
Yes. It supports 4K 60p 10-bit recording, making it excellent for professional video production.
It is more suitable for intermediate and professional users, but motivated beginners can also learn it.
Yes. It has 5-axis in-body image stabilization for smoother handheld shooting.
Yes. The 33MP full-frame sensor delivers sharp and detailed images for all types of photography.
Yes. It supports CFexpress Type A and SD UHS-II cards for flexible workflow.
The Sony Alpha a7 IV Mirrorless Digital Camera (Body Only) is a highly versatile hybrid camera designed for professionals and serious creators. It delivers excellent image quality, strong autofocus performance, and powerful 4K video capabilities in a single full-frame body.
At KSh 224,400 in Kenya, the Sony a7 IV remains one of the best value professional mirrorless cameras for photographers and videographers who want a reliable all-round system.
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